Social Media Is Evolving: Here’s What You Need To Know To Get Ready For 2016
Every business wants increased exposure – and what’s better than social media to make that happen? But before you jump in head-first, there’s one thing every marketer must always remember: Technology...
View ArticlePaid vs. Owned: How owned channels can trump media spend with mobile...
Join us for this live webinar on Thursday, November 12 at 10 a.m. Pacific, 1 p.m. Eastern. Register here for free. “To pay or not to pay?” That is the Shakespearean question businesses are asking...
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Dynamics Marketing Crash Course: Creating Job Templates and Social Media...
Microsoft Dynamics Marketing is a great tool that helps you maximize your marketing efforts within Dynamics CRM. In today’s blog, we are going to give you two handy tips for using MDM: how to create...
View ArticleSocial Media Is Evolving: Here’s What You Need To Know To Get Ready For 2016
Every business wants increased exposure – and what’s better than social media to make that happen? But before you jump in head-first, there’s one thing every marketer must always remember: Technology...
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12 Brilliant Ways To Save Time on Social Media
How much time do you spend on social media every week? An hour? Four hours? Forty? To give you an idea of what’s about normal for social media management time, consider the chart below. It’s from...
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Facebook as the go-to medium for terrorist declarations: media bumrushing in...
Facebook as the medium of record for terrorists Sympathy with the extremist self-styled Islamic State, also known as ISIL or Daesh, is just the latest revelation to point to an ideological motive in...
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Why Alibaba's social media engagement strategy paid off
Marketers want to achieve two things: target consumers who are interested in their products and drive sales. But… Sign in for existing members Step 2 of 2: By submitting your email address, you agree...
View Article7 Ways B2Bers Can Rock Lead Gen Via Social Media
3) Participate on industry forums. Quora and other mainstream Q&A sites are good, but some industries and areas of expertise are so specialized that a general business site won’t help you attract...
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How to embed video with SharePoint Media Web Part
For collaboration tools to be valuable to the enterprise, they have to fit changing needs. Some collaboration tools… fall flat because they don’t serve enough enterprise goals. Since 2010, Microsoft...
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The State of Social Media Engagement and 3 Proven Ways to Boost It
If the spreadsheet project seems daunting, there is a shortcut. Especially for your Facebook posts. BuzzSumo has a new tool called SumoRank that will give you a great view of which attributes are...
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Political Social Media Outreach: What B2B Marketers Can Learn
In order for B2B brands to replicate this approach in their own communications, organizations must put a lot of thought and research into their ideal buyers. These things might include their titles,...
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Media Company Automates Calculations – 17 Amazing Customer Experiences With...
The internet has vastly expanded the number of advertising vehicles that media companies can offer to customers. The result can be overwhelming for salespeople who need to present all the options to...
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LinkedIn open-sources Ambry, an object store for media files
LinkedIn today announced that it has open-sourced Ambry, a piece of software it built to store and serve up media files like photos, videos, and PDFs. The system is available on GitHub under an open...
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Monday Media Madness! Added Media and Other New Features in Microsoft Social...
What we can’t capture in words, we can sometimes convey through imagery. Now, in Microsoft Social Engagement (MSE), we can do both! Along with a slew of other product enhancements that have been...
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How the Media Enables Trump
The mainstream media allows Donald Trump to get away with lies and racist attacks without questioning them by treating back-and-forth statements from politicians as part of the horse race of politics....
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Customer engagement strategies hinge on social media savvy
NEW YORK — There’s no doubt social media plays an increasingly important role in customer engagement strategies, but many sales and marketing teams struggle with how to use social platforms. Figuring...
View ArticleJesse Williams Sets Social Media On Fire With His BET Humanitarian Award Speech
Actor and activist Jesse Williams is this year’s recipient of the BET Humanitarian Award, and his beautifully eloquent, honest and sobering speech was so moving, it became an instant trending topic....
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8 Killer Tips for More, Better, Earned Media
Earned Media: What does it include? The word “media” itself has many meanings; the main one that comes into play for this discussion is “a means of communication that reaches the general public.” It’s...
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Using social media so your brand awareness strategy strikes it hot
Social media has become an important facet of companies’ brand awareness strategies. Social networks like Twitter,… LinkedIn, Facebook, Instagram and Snapchat provide visibility for celebrities and...
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Hiring the Perfect Person to Run Your Social Media
Planning to increase your social media budget this year? If so, you’re not alone. According to the Content Marketing Institute’s 2016 Benchmark report, 93% of marketers use social media, on an average...
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